The OLED display on this Samsung S90F 77" TV brings a bit of cinema magic to your living room. Because the pixels are self-lit, the TV can accurately control the shadows and highlights. Everything looks much more real with deep blacks and billions of colours that burst from the screen. The NQ4 AI Gen3 Processor creates Samsung's best 4K experience - it's the brain of the TV, working behind the scenes to boost the brightness, colour, resolution and sound. And it's able to do this on the fly using AI and 128 neural networks. Sports, classic movies, and even the nightly news will get an upgrade to stunning 4K thanks to AI Upscaling Pro. Plus, OLED HDR Pro gives you brilliantly bright highlights and super rich blacks for more detail in every scene.

Good to know

- Dolby Atmos uses the TV's speakers to create an immersive surround sound effect you'll love how incredible everything sounds
- AI Motion Enhancer Pro turns fast-action blur into super smooth movement, so you won't miss a thing
- With its LaserSlim design and almost no bezel,this TV looks great from every angle
- Sound is more realistic with Object Tracking Sound  the five TV speakers follow the on-screen action
- Enjoy ultra-smooth gameplay with up to 4K 144 Hz motion for lag-free, clear visuals

Why we love it

"Good lookin' AI. See your favourite flicks in a whole new light. Samsung's smartest 4K AI processor sharpens every scene. While OLED HDR+ adds pure blacks and bold colours. Add in immersive sound, and you'll be right in the middle of the action." - Staci, Product Copywriter

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Please note: 
- Samsung Account required to access network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.
- Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.