Product code: 627237 The Sony BRAVIA 7 brings a bit of that big screen magic to your living room withitsQLED XR Mini LED display. Thousands of mini LEDs are packed into the screen, all precisely controlled by theXR Backlight Master Drive. This translates to impressively deep blacks, subtle shadow details, and luminous highlights in every scene. It's the very same tech that's used for Sony's pro monitors in Tinseltown. Sony have teamed up with some of the world's top streaming studios to developcalibrated modesfor the likes of Netflix and Prime Video. You'll be able to enjoy movies just as the creators intended, without playing around in the settings menu. Plus, sound is in perfect sync withAcoustic Multi-Audio. It turns the screen into a speaker literally with sound coming from where the action is happening. Even in a hectic battle scene, you'll be able to pinpoint the clash of swords. Good to know - TheXR Processorintelligently analyses and recognises what's on the screen for better realism - For brightness across the screen and brilliant colours, there'sXR Triluminous ProandXR Contrast Booster -Dolby Atmoscreates a virtual surround sound experience without the need for extra speakers - Blockbuster movies look oh-so-good with support forIMAX EnhancedandDolby Vision - Booming explosions but whisper-quiet voices?Voice Zoom 3makes it easy to hear what they're saying - The4-way multi-position standcan be adjusted to suit your furniture and soundbar - Check your power usage and make positive changes in theEco Dashboard 2 theEco Remoteis rechargeable too - Jump straight into your shows or discover something new onGoogle TV with Google Assistant - TheSony Pictures Core apphas tons of movies, plus you can redeem 10 for free (within 24 months) - It's packed with gaming tech like4K/120 fps, VRR, ALLM you can easily access everything in theGame Menu 2 ________________________________ Please note:Some apps & services (including tuner) are only available in the UK. Apps & services may be removedor no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.