Silky smooth straight hair with minimal damage? It's not just a dream with this Bellissima Italia hair straightener. It uses infrared technology to gently heat your hair from the inside out, locking in its natural moisture. There are 4 ceramic plates at work – they move and oscillate to perfectly blanket each lock, helping to achieve smooth perfection in just one stroke.

Good to know

- Choose from a whopping 11 temperature settings to find the perfect balance between heat and hair type
- Its ceramic and keratin coating will give your hair the protection it needs, helping it stay healthy and full of life
- The 3 m swivel cord gives you plenty of freedom to play around